CALM COLLECTIVE
ROLE(S)
CREATIVE DIRECTOR
WEAR YOUR WELLNESS
Calm Collective is a loungewear brand dedicated to promoting mental health and wellness. Designed to help everyone embrace a sense of calm and coziness in their everyday lives, Calm Collective is here to bring you that feeling of calm you deserve.
APPAREL GRAPHIC DESIGN
BRAND IDENTITY
ART DIRECTION
LANDING PAGE DESIGN
LOGO DESIGN
THE CONCEPT
Whenever I put on a matching loungewear set, I feel cozy, happy, and calm. This project began with a simple idea: what if these comforting feelings could inspire an entire brand? What would the logo look like? The clothing? The website? Calm Collective was born from these questions, with the goal of creating a brand identity that captures the warmth and tranquility of slipping into a fresh, cozy set of loungewear.
