EMOTIONAL ECHOES
CREATIVE DIRECTOR
**CUE THE GLITTER TEARS**
Branding for a conceptual album and world tour for Tate McRae. Focusing on the singer's modern pop style and emotional storytelling, a unique brand identity, visuals, and a music video concept were crafted.
LOGO DESIGN
BRANDING
ART DIRECTION
STORYBOARDING
THE CONCEPT
Emotionless Echoes was created to showcase a fresh direction for Tate McRae, blending her softer side with her fierce energy. Inspired by her past work and unique style, this album aims to evoke a powerful emotional response, marking a bold "comeback era" for Tate.
